Posts Tagged twitter

This made me happy today.

Today’s been a long day.  But this helped.

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We’re trying something new- one of the most powerful things I believe a company can do- share who we really are.  And who we are is made up of our people; What they know, what they’re experiencing, what their values are, how the culture is celebrated. @odonnell gave me a glimmer of hope that we’re on the right track.

Last week we started by finding employees who wanted to help add to the Best Buy’s voice through Twitter.  Its new, we’re learning, and we’re trying to get better.  Let us know what you like and hate.

Here’s a much more detailed post from Ben Hedrington’s blog on why and how we’re doing it.

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MIMA Event- Digital Reputation Management

Tonight I was part of a panel at the Minnesota Interactive Marketing Association.  The presentation is embedded below.

One thing that struck me is how reactionary the conversation was- how do you “use” social technology to manage your brand- it felt very defensive.

I tried to hit the following points- not sure if I did the way I wanted.  So here they are…

  1. Before you touch social technology- you need to ask yourself what kind of relationship you want to have with the people you’ll be talking to.  Then you need to live up to that agreement- with all the good and bad that comes with it. Read the rest of this entry »

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Best Buy Connect

About a month ago, we launched a new aggregator at Best Buy.  Its called Connect.  It pulls in blogs, tweets, and YouTube feeds from Best Buy employees and displays them for others to see.

Why?  There’s a problem that we heard over and over from various leaders.  I’ve heard the same from other companies as well.

How do we get credit for what we’re doing in the social media space? Read the rest of this entry »

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