Yesterday we put a post out on BlueShirt Nation (BSN) that told the users we’re going to undertake a major evolution of the site.  Essentially BSN as it exists today will go away.

A core philosophy that we try very hard to live up to is to be more attached to what we’re learning than to a specific idea.

From the early days of BSN, this was no more apparent than when we took what was a concept of a social network to the users we thought would want to participate. We learned that our idea (build a network so we could understand our customer problems better) wasn’t exactly what the users wanted.  I found this video last week- it was buried in some old files.  Its a video from the Hack Slams we did before we launched BSN.  Twenty employees volunteered to come in and tell us what they thought about the site- why they’d use it, why they wouldn’t, what the social contract had to be in order for them to trust it. It was a key time in our learning as we shaped that core philosophy- our idea wasn’t as important as what we learned from these 20 people at the Hack Slams. Read the rest of this entry »

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