Tonight I was part of a panel at the Minnesota Interactive Marketing Association. The presentation is embedded below.
One thing that struck me is how reactionary the conversation was- how do you “use” social technology to manage your brand- it felt very defensive.
I tried to hit the following points- not sure if I did the way I wanted. So here they are…
- Before you touch social technology- you need to ask yourself what kind of relationship you want to have with the people you’ll be talking to. Then you need to live up to that agreement- with all the good and bad that comes with it. Read the rest of this entry »
