Blog excerpt from Gary Koelling at www.garykoelling.com. Get it all here:
Social Technology in a Tough Economy
Here’s how it goes. When times get tough people get a bunker mentality. Lots of de-risking behavior. Cover up. Cut costs. Consolidate. Anything that looks like it might not work out is set aside. Any exposure to dependencies, internal or external is scrutinized and minimized. Most anything ‘new’ gets a bullet. New products, ways of doing things and new ideas in general are eschewed in favor of the familiar. Everyone is thinking this way, you and your customers. No new spending. No new initiatives. New? No. Whatever companies or brands were making or doing before the downturn looks and feels highly experimental. Anything ‘experimental’ or ‘unproven’ makes a natural target in a down market. And for a lot of companies, social media or social technology will fall into the category of new.
So this is bad news for social tech / social media. Right? Not really.
