Its been waaaayyy too long since I’ve blogged .  So here it goes- short and sweet to get back in the groove.

I made the switch to Microsoft in July to lead the Social Media launch of Windows 7.  It went well.  Really well.  Tried some things that worked, some that didn’t work as well.

Marty Collins blogged about the campaign here and also posted a case study we put together recapping the campaign.  Its embedded below.

I’ll be posting more detail shortly on how we’re evolving certain elements.

Windows7 Social Media Case Study

View more documents from martyc.